Armstrong HoldCo logoArmstrong HoldCo

About Us

Our Mission

Armstrong HoldCo helps people and organizations adapt faster than their competition — by building AI-native tools and hands-on coaching for the professionals, small-medium size businesses, and nonprofits who can't afford to fall behind.

The Founder

Portrait of Kevin Armstrong

Kevin Armstrong

Founder & CEO

Kevin is a senior product manager, coach, and builder. He started Armstrong HoldCo to bring enterprise-grade AI tools and strategy to the people and organizations who need them most — but are usually last to get them. Before founding HoldCo, Kevin spent over a decade shipping products at scale across fintech, healthcare, and SaaS.

Our Values

Access over exclusivity

The best tools shouldn't only be available to companies with six-figure budgets.

Speed as a service

We build for people who need to move now, not next quarter.

Skin in the game

We use everything we build. If it doesn't work for us, we don't ship it.